Seen the same add and put it in the same crap category as you have.

I’m reading this and every word feels like it’s about me! This is exactly how it was all year. Those temptations were constantly in my face, both at home and at work. Just knowing that I was inching my way towards my goal each week gave me the motivation to avoid the short cuts and deny temptations (favourite greek biscuits and chocolate). Turning up to train was only going to get me half way. Overcoming the muscle pain the next day only to train again was a hurdle I had to jump as I knew it would eventually get better. The self-discipline and will power to change diet was another. Through your guidance however it was effortless, and I thank you.

Why don’t they have a vegan cooking show or follow an obese person around for a year while they try to get fit with a personal trainer whilst still having to fit in work, raising the kids and cooking their own healthy meals? Why? I’ll tell you why, because it’s not a quick fix, and that would require dedication, will power and hard work, and in the age of gen y when we want everything yesterday, it would be canned in a week.